I have to note that the Dove Real Beauty ads are a marketing campaign that I actually think are doing some good. They are using real people to represent their products and making real people feel a little better about themselves. They are not setting these unattainable standards with size 4 models airbrushed to be size 2. Go Dove.
I think this is the direction more advertisers need to move towards if we want to start teaching girls that they are beautiful just the way they are and boys need to see that this is what real girls look like. Those gals in Maxim don’t exist anywhere else except on those magazine pages.
Here’s an example of a Dove commercial revealing the truth about advertising:
One more…
PS: When I was at the store, this is the first time I purchased a product solely because of its advertising. Between Dove and all those others – I chose Dove.
I think it is great that Dove has started to change our ideals of beauty! I love their scented-free soap anyways. I brought dove up in my blog this week as well, but I raise the question of whether this is actually resistance to beauty standards or just compliance in another way.
I just wonder if because dove is still perpetuating the notion that being ’soft’ is as an important ideal for femininity that is could be classified as resistance to the stereotypes it is promoting. Just a thought, what do you think?
Oh absolutely, I mean they are still selling beauty products that are telling us we need to make ourselves look pretty. I just think their method of advertising is a step above the rest.
The notions of beauty are still there and probably always will be, but at least they aren’t using the ‘typical’ models to make everyone else feel bad about themselves.
I love the new dove campaign!! I think it gives the right message to young girls, teenagers and women across the world that it doesn’t matter what size or age you are, you are still beautiful. If only more companies would take this approach. I’m not sure if anyone saw the Oprah episode recently where she had the new faces of some company, I’m gonna assume it was dove and they posed naked. I guess some of these ads were banned and considered too revealing, yet there are soo many other advertisements out there with half naked girls in sexy poses that are ok????